Civilized Covers Brand Geek
I was honored to be interviewed for Civilized. Click the image to view the full article.
Geekview: Cheeky Coverage of Recent Intellectual Property News
Tanning causes cancer . . . and court cases. Gym, Tanning, Laundry or Sweat, Cancer, Soap (still with Exclusive DVD!)? While we have Jersey Shore to thank for confirming the lack…
Being a B in Good Company
I am privileged to “B” amongst the 150 companies represented by approximately 400 individual B Corp Champions who convened in Half Moon Bay, California this morning to exchange ideas about…
Sustainable Brands 2011 — PLAY ON indeed! Creating Change through Rewards & Play
Play On indeed. What a fun time I had last week learning about how brands, big and small (mostly big) are plotting to save the world by getting us all…
Sustainable Brand Leadership — Gil Friend, Jeffrey Hollender, and Chip Conley put themselves on the line for change
Gil Friend of Natural Logic introduced the last panel of the second day at Sustainable Brands 2011 -- Sustainable Brand Leadership: Putting Yourself on the Line for Change. My SVN friends, Jeffrey…
Sustainable Brands 2011 — Measuring the ROI from Sustainability Initiatives
Gil Friend of Natural Logic and Robert Boller, VP of Sustainability from Jackson Family Wines (commonly known as Kendall Jackson, though that's just one of their 70 brands) opened Sustainable…
ChicoBag Sued for “Falsely Advertising” Multi-use Bags Better than Plastic
ChicoEco is the trade name of the company doing business as ChicoBag Company. ChicoBag makes super durable bags and totes. My favorite bag is their water bottle sling, which is…
GreenUP’s First Annual Green Business & Government Tour
Reno/Tahoe's brand until recently was America's Adventure Place. Apparently, that brand officially was shelved around September, 2009, though it appears we have yet to come up with a new one.…
EXPO WEST Day 2
Overwhelming is somewhat of an understatement when explaining my initial thoughts & feelings upon entering the first full day of the EXPO WEST trade show yesterday (Friday, March 11, 2011). …
NAD Knocks HARMONY No-VOC Claims
As I discussed in my December 13, 2010 post, The National Advertising Division (NAD) of the Council of Better Business Bureaus offers a streamlined, self-regulatory mechanism for remedying false advertising…