The New FTC Green Guides have Arrived
Two years ago, the FTC proposed revisions to its Green Guides (Guides for the Use of Environmental Marketing Claims, "the Guides") which first were released in 1992. The Guides then…
CA AG Gets Aggro Over False Claims of Bottle Biodegradability
The good folks at the Huffington Post last week reported that California Attorney General (AG), Kamala Harris, filed a lawsuit on October 26, 2011 against ENSO Plastics, Balance Water and…
Labeling to Save the Planet: GreenBlue’s New Program is FTC Green Guide Compliant
If your community recycles -- you can find out here if you're not sure -- then you probably are familiar with the plastic recycling symbols shown here: As if this…
ChicoBag Fends off False Advertising Suit
Back in May, I wrote about a lawsuit filed by plastic bag makers Hilex Poly, Superbag and Advance Polybag against multi-use bag manufacturer ChicoBag. …
NAD Teaches TransFair USA to fine tune Fair Trade Seals & Asks Avon to Amend Advertising
As discussed in my December 13, 2010 post, the National Advertising Division (NAD) of the Council of Better Business Bureaus (BBBs) offers a streamlined, self-regulatory mechanism for remedying false advertising…
SOLAR . . . or So Not?!? SOLAR is a Popular Mark; do any of These Uses Violate the FTC Green Guides?
When I think of "Solar" I think of photovoltaic solar panels, like those shown above (and yes, I always picture them glistening in the sun like that!). Apparently, Google does…
Fiji Fights Back Greenwashing Claim — Dismissal of Fiji Green Seal Case Affirmed
Last Thursday, May 26, 2011, the California Court of Appeals affirmed the dismissal of potential class action lawsuit filed in California State Court by Ayana Hill against Roll Int'l Corp…
EcoAd Under Fire for Greenwashing
Or is it???? Last week I received the following e-mail: [framed_box] Hi Lara, Please forgive the cold email, but I found your organization on the LOHAS site and truly appreciate…