Being a B in Good Company
I am privileged to “B” amongst the 150 companies represented by approximately 400 individual B Corp Champions who convened in Half Moon Bay, California this morning to exchange ideas about…
The New FTC Green Guides have Arrived
Two years ago, the FTC proposed revisions to its Green Guides (Guides for the Use of Environmental Marketing Claims, "the Guides") which first were released in 1992. The Guides then…
Labeling to Save the Planet: GreenBlue’s New Program is FTC Green Guide Compliant
If your community recycles -- you can find out here if you're not sure -- then you probably are familiar with the plastic recycling symbols shown here: As if this…
Sustainable Brands 2011 — PLAY ON indeed! Creating Change through Rewards & Play
Play On indeed. What a fun time I had last week learning about how brands, big and small (mostly big) are plotting to save the world by getting us all…
ChicoBag Sued for “Falsely Advertising” Multi-use Bags Better than Plastic
ChicoEco is the trade name of the company doing business as ChicoBag Company. ChicoBag makes super durable bags and totes. My favorite bag is their water bottle sling, which is…
GreenUP’s First Annual Green Business & Government Tour
Reno/Tahoe's brand until recently was America's Adventure Place. Apparently, that brand officially was shelved around September, 2009, though it appears we have yet to come up with a new one.…
URBAN HOMSTEADING tm(?)
I recently attended SVN (Social Venture Network's) Spring Gathering, where socialpreneurs convene to inspire and be inspired. My favorite thing about SVN, is of course, the people. Everyone has an…
EcoAd Under Fire for Greenwashing
Or is it???? Last week I received the following e-mail: [framed_box] Hi Lara, Please forgive the cold email, but I found your organization on the LOHAS site and truly appreciate…
EXPO WEST Day 2
Overwhelming is somewhat of an understatement when explaining my initial thoughts & feelings upon entering the first full day of the EXPO WEST trade show yesterday (Friday, March 11, 2011). …
NAD Knocks HARMONY No-VOC Claims
As I discussed in my December 13, 2010 post, The National Advertising Division (NAD) of the Council of Better Business Bureaus offers a streamlined, self-regulatory mechanism for remedying false advertising…