Sustainable Brands 2011 — PLAY ON indeed! Creating Change through Rewards & Play
Play On indeed. What a fun time I had last week learning about how brands, big and small (mostly big) are plotting to save the world by getting us all…
Sustainable Brand Leadership — Gil Friend, Jeffrey Hollender, and Chip Conley put themselves on the line for change
Gil Friend of Natural Logic introduced the last panel of the second day at Sustainable Brands 2011 -- Sustainable Brand Leadership: Putting Yourself on the Line for Change. My SVN friends, Jeffrey…
SOLAR . . . or So Not?!? SOLAR is a Popular Mark; do any of These Uses Violate the FTC Green Guides?
When I think of "Solar" I think of photovoltaic solar panels, like those shown above (and yes, I always picture them glistening in the sun like that!). Apparently, Google does…
Disney Withdraws its Trademark Registration Applications for SEAL TEAM 6
On May 18, I wrote about Disney's applications to federally register the trademark SEAL TEAM 6 for (a) “clothing, footwear and headwear;” (b) “toys, games and playthings; gymnastic and sporting articles,…
Fiji Fights Back Greenwashing Claim — Dismissal of Fiji Green Seal Case Affirmed
Last Thursday, May 26, 2011, the California Court of Appeals affirmed the dismissal of potential class action lawsuit filed in California State Court by Ayana Hill against Roll Int'l Corp…
Recent Post Updates
This week there have been several news updates on trademark cases about which I've written recently: Back on November 19, 2010 I wrote about the Lamebook Legal Defense Fund, which…
ChicoBag Sued for “Falsely Advertising” Multi-use Bags Better than Plastic
ChicoEco is the trade name of the company doing business as ChicoBag Company. ChicoBag makes super durable bags and totes. My favorite bag is their water bottle sling, which is…
What’s worse? Osamarks or Disney’s Seal Team 6?
The media continues to cover "new discoveries" about World's Worst Terrorist, Osama Bin Laden, who was killed by the Navy Seals' Seal Team 6 on May 1, 2011. On May…
GreenUP’s First Annual Green Business & Government Tour
Reno/Tahoe's brand until recently was America's Adventure Place. Apparently, that brand officially was shelved around September, 2009, though it appears we have yet to come up with a new one.…
Entrenched Entrepreneur(s)TM
I recently met a gentleman with a quite a dilemma on his hands. His name is Mitchell Schlimer, and he runs a company named Magic Wand Creations, LLC, which is…