SVN Workshop — Expanding your Brand’s Reach
I attended a workshop this afternoon called Building a Brand: Crafting the Messages that Expand Your Markets and Customer Base. The workshop was hosted by three panelists: Nettie Hartsock of…
SVN Workshop – Telling Your Story
SVN's Spring Member Gathering convenes socialprenuers from for-profit and non-profit enterprises who are working to change the world. The morning workshop I attended today was offered by Peter Forbes &…
TEDx Presidio: Inspiration by the Bay
Yesterday I attended TEDx Presidio. TEDx is a close cousin in the TED family of marks, about which I wrote last month. Our hosts for the day were Darian Rodriquez…
Patagonia Music – More Brilliance from my Favorite Brand
[iframe www.moe.org] Patagonia is a clothing company whose Mission Statement is: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.…
Unfriend(ly) Lawyers, Unfollow Charlie
Charlie Sheen just might agree with Brendan Behan, who famously said "there's no such thing as bad publicity [except your own obituary]." Mr. Sheen has received wide, mostly negative, attention as…
Loving the MIT Media Lab Logo
MIT Media Lab recently announced an awesome new logo, which consists of three colored searchlights that can be altered to create 40,000 different shapes, with 12 different color combinations. Each…
News (and Umphrey’s) on Hold?
Brand loyalty is incredibly important. It's what ensures repeat sales. More importantly, it ensures growth. Brand loyalists are likely both to make purchases and to evangelize the brands they love,…
EXPO WEST Day 2
Overwhelming is somewhat of an understatement when explaining my initial thoughts & feelings upon entering the first full day of the EXPO WEST trade show yesterday (Friday, March 11, 2011). …
A Lawsuit in the Twilight
Bath & Body Works Brand Management, Inc. (BBW) filed suit against Summit Entertainment, LLC (Summit) in United States District Court for the Southern District of New York yesterday seeking a…
“R” What?!?
Somewhere in Los Angeles . . . That's right, folks. (For now), there's a head shop in Los Angeles called BUZZ "R" US. Geoffrey, LLC owns the famous TOYS "R"…