Playing to Win at Sustainable Brands London – Julian Borra’s 6 Quiet Rules
When we were young life was carefree. We needn’t be reminded to have fun or to play and we weren’t caught up in taking things too seriously. Most of…
Sustainable Brands London – Hopping the Pond to Bridge the Gap
KoAnn Skrzyniarz, CEO and Founder of Sustainable Brands (SB) opened the conference by sharing a bit of the background on how we got here. KoAnn and her team have been…
The New FTC Green Guides have Arrived
Two years ago, the FTC proposed revisions to its Green Guides (Guides for the Use of Environmental Marketing Claims, "the Guides") which first were released in 1992. The Guides then…
Brandvangelism: Love IS What Makes Subaru a Subaru
Shortly this evening, I will be leaving to drive to Oakland over Donner Pass on I-80. A snowstorm is expected and I couldn't be more excited! My Subaru handles brilliantly…
CA AG Gets Aggro Over False Claims of Bottle Biodegradability
The good folks at the Huffington Post last week reported that California Attorney General (AG), Kamala Harris, filed a lawsuit on October 26, 2011 against ENSO Plastics, Balance Water and…
Labeling to Save the Planet: GreenBlue’s New Program is FTC Green Guide Compliant
If your community recycles -- you can find out here if you're not sure -- then you probably are familiar with the plastic recycling symbols shown here: As if this…