Mayo? Or Mayo NOT?
Hellmann's “A Brand With Eggs For Brains” Hellmann's filed a lawsuit against Just Mayo on Halloween, claiming that Just Mayo's egg laden label is a poor costume for a product that (proudly) bears…
Exemplar Companies 2013 Benefit Report
You know how sometimes you think you'll never ever finish something? Well, this was one of those things. And now, it is done. Enjoy and please, please, please, provide feedback…
Gun Control hits the USPTO
As the heated (pun fully intended) public debate about gun control continues, I thought it would be fun to examine trademark applications for the term GUN CONTROL. I expected to…
Denver and the USPTO abuzz with 420
According to NewYork.Newsday.com and the WashingtonTimes.com, today -- April 20th -- is a counter-culture /cannabis-culture holiday referred (or should I say reefered?) to as "four-twenty." Apparently, it also is customary to smoke pot at…
“Going Green in Reno: Peppermill Gets Geothermal.”
Although I don't spend much time in casinos apart from Crystal Bay Casino, (and that's only because it is Tahoe's best music venue, thanks to Brent Harding & Blake Beeman!), the…
Bs Go Big at EXPO
Last weekend was the 33rd Natural Products Expo West (Expo) where 63,000 industry members and 2,430 Exhibitors gathered to sample or showcase the latest in natural and organic products from supplements to socks, with…
EXPO West brings new Lyfe to healthy & sustainable food
The best tradeshow ever, EXPO West (a natural and organic products show held annually in Anaheim, CA) began yesterday morning with a press breakfast to introduce us to some of…
Brand Geek’s take on TED 2013
Last week was TED -- a four day conference that feeds the heart & soul & head. From 72 countries we convened at TEDActive, each of us different, with something different to…
Geekview: Cheeky Coverage of Recent Intellectual Property News
Tanning causes cancer . . . and court cases. Gym, Tanning, Laundry or Sweat, Cancer, Soap (still with Exclusive DVD!)? While we have Jersey Shore to thank for confirming the lack…
Apple Store Imitators in for an A$$ Kicking
What's this? It's a brand. How do you know? Because the USPTO says so. And, because every Apple store (of which there are 395 worldwide) looks essentially just like this…