The New FTC Green Guides have Arrived
Two years ago, the FTC proposed revisions to its Green Guides (Guides for the Use of Environmental Marketing Claims, "the Guides") which first were released in 1992. The Guides then…
SOLAR . . . or So Not?!? SOLAR is a Popular Mark; do any of These Uses Violate the FTC Green Guides?
When I think of "Solar" I think of photovoltaic solar panels, like those shown above (and yes, I always picture them glistening in the sun like that!). Apparently, Google does…
Labeling to Save the Planet: GreenBlue’s New Program is FTC Green Guide Compliant
If your community recycles -- you can find out here if you're not sure -- then you probably are familiar with the plastic recycling symbols shown here: As if this…
SC Johnson Greenlist Cases Settle — GREENLIST No Longer to be Used on WINDEX Products
Last Friday, June 8, 2011, SC Johnson issued a press release stating that it settled two federal lawsuits class action against it over use of its GREENLIST mark on its…
Fiji Fights Back Greenwashing Claim — Dismissal of Fiji Green Seal Case Affirmed
Last Thursday, May 26, 2011, the California Court of Appeals affirmed the dismissal of potential class action lawsuit filed in California State Court by Ayana Hill against Roll Int'l Corp…
FTC v. POM Wonderful, Wonderful for its Lawyers, but How Good is POM for You?
Yesterday, administrative law judge (ALJ), Michael Chappell heard arguments in a case that the FTC brought against POM Wonderful, its parent company, Roll International, and the three officers of the…
EcoAd Under Fire for Greenwashing
Or is it???? Last week I received the following e-mail: [framed_box] Hi Lara, Please forgive the cold email, but I found your organization on the LOHAS site and truly appreciate…
Watch out greenwashers; here comes the FTC
The Federal Trade Commission ("FTC") was created in 1914 to regulate unfair trade practices. It issued its first set of Guides for the Use of Environmental Marketing Claims (commonly known…
Geekview IP Weeks(ish) in Review
USPTO's favorite child continues to get star treatment. I first wrote about Blue Ivy Carter in Geekview on January 29, 2012. That was a mere three days after Beyonce’s licensing…