Going Green

Bs Go Big at EXPO

Posted by | General, Going Green | No Comments

Last weekend was the 33rd Natural Products Expo West (Expo) where 63,000 industry members and 2,430 Exhibitors gathered to sample or showcase the latest in natural and organic products from supplements to socks, with a smattering of sweets. Deals were done, friendships were forged and announcements were made: way to go Whole Foods for doing what Californians couldn’t and committing to full GMO labeling by 2018! 49 Certified B Corporations played a…

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The New FTC Green Guides have Arrived

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Two years ago, the FTC proposed revisions to its Green Guides (Guides for the Use of Environmental Marketing Claims, “the Guides”) which first were released in 1992. The Guides then were revised in 1996 and 1998 before lying dormant for twelve long years. I first wrote about the Guides back in August, 2010, and they have come up on Brand…

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CA AG Gets Aggro Over False Claims of Bottle Biodegradability

Posted by | Disputes, General, Going Green | 2 Comments

The good folks at the Huffington Post last week reported that California Attorney General (AG), Kamala Harris, filed a lawsuit on October 26, 2011 against ENSO Plastics, Balance Water and Aquamantra for making the alleged greenwashing claims that their bottles are “100 percent biodegradable and recyclable.  “Such claims violate California law, specifically California AB 1972, which prohibits the sale of…

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Labeling to Save the Planet: GreenBlue’s New Program is FTC Green Guide Compliant

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If your community recycles — you can find out here if you’re not sure — then you probably are familiar with the plastic recycling symbols shown here: As if this system weren’t challenging enough to understand, what do you do when the packaging is comprised of multiple layers of different materials?  How do you know what can and cannot be…

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