General

Go Lite Bankruptcy Sale

Is GoLite Really Gone, Along with its Trademark?

Posted by | Brands I Love, General | No Comments

 GoLite is Going Out Of Business . . . Since its founding in 1998, GoLite accomplished amazing things. The company is widely admired for sustainably manufacturing lightweight, high-performance gear. Sadly, despite being one of the most environmentally conscious companies in the world, GoLite’s recent retail expansion proved to be unsustainable for its financial bottom line. GoLite twice was given Best for the World Awards from B Lab…

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Mayo? Or Mayo NOT?

Posted by | Disputes, General | One Comment

  Hellmann’s “A Brand With Eggs For Brains” Hellmann’s filed a lawsuit against Just Mayo on Halloween, claiming that Just Mayo’s egg laden label is a poor costume for a product that (proudly) bears no eggs: Legally speaking Hellmann’s may come out of this sunny side up, given that both the dictionary and — more importantly — US federal law state that mayonnaise contains eggs….

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Exemplar_Logo

Exemplar Companies 2013 Benefit Report

Posted by | General | No Comments

You know how sometimes you think you’ll never ever finish something? Well, this was one of those things. And now, it is done. Enjoy and please, please, please, provide feedback (besides “what took you so long?)! Please click here to read: Exemplar Companies 2013 Benefit Report. Did I mention how much comments will be appreciated? I might even send you something…

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Gun Control hits the USPTO

Posted by | General | No Comments

As the heated (pun fully intended) public debate about gun control continues, I thought it would be fun to examine trademark applications for the term GUN CONTROL. I expected to find a roughly equal mix of applications filed by gun control supporters and opponents, and I thought there would be numerous applications, and even a few registrations, from which to…

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Denver and the USPTO abuzz with 420

Posted by | General | No Comments

According to NewYork.Newsday.com and the WashingtonTimes.com, today — April 20th — is a counter-culture /cannabis-culture holiday referred (or should I say reefered?) to as “four-twenty.” Apparently, it also is customary to smoke pot at 4:20 pm, which explains the frequent lines at snack and smoothie shops between 4:30-5 each afternoon (just watch, now you’ll start noticing it too). Back in August, 2010 I questioned,…

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“Going Green in Reno: Peppermill Gets Geothermal.”

Posted by | General | No Comments

  Although I don’t spend much time in casinos apart from Crystal Bay Casino, (and that’s only because it is Tahoe’s best music venue, thanks to Brent Harding & Blake Beeman!), the Reno Peppermill has just become my second favorite casino after CBC. I visited the Peppermill last week where GreenUP! hosted Reno’s (almost) annual Golden Pinecone Ball. The first Golden Pinecone was awarded by Nevada…

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Bs Go Big at EXPO

Posted by | General, Going Green | No Comments

Last weekend was the 33rd Natural Products Expo West (Expo) where 63,000 industry members and 2,430 Exhibitors gathered to sample or showcase the latest in natural and organic products from supplements to socks, with a smattering of sweets. Deals were done, friendships were forged and announcements were made: way to go Whole Foods for doing what Californians couldn’t and committing to full GMO labeling by 2018! 49 Certified B Corporations played a…

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Brand Geek’s take on TED 2013

Posted by | Brands I Love, General | No Comments

Last week was TED — a four day conference that feeds the heart & soul & head. From 72 countries we convened at TEDActive, each of us different, with something different to give. We convened in Palm Springs from all walks of life, to celebrate successes and seek to solve strife. Among our friends — both old and new — we asked, “What do you…

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Apple Store Imitators in for an A$$ Kicking

Posted by | General | No Comments

What’s this? It’s a brand. How do you know? Because the USPTO says so.  And, because every Apple store (of which there are 395 worldwide) looks essentially just like this. This overall “look and feel” is Apple’s intangible intellectual property — its trade dress. And, not just because Apple says so, but because Apple’s attorneys convinced the USPTO that it is…

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