Hello Kitty has an organic green thumb

Posted by | January 21, 2015 | General, Going Green | No Comments
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Hello Organic Kitty.

via Hello Kitty Go Green

via Hello Kitty Go Green

Hello Kitty has been around pretty much my whole life. In fact, the iconic cuddly cartoon (don’t dare call her a CAT!) turned 40 years old this past summer, an occasion celebrated with Hello Kitty Con, the “first ever official Hello Kitty Convention in the world!” according to Sanrio, Hello Kitty’s parent company.

Although her parents are Japanese, the HELLO KITTY trademark first was protected in the United States through federal trademark registration back in 1982 for a slew of goods including: cosmetics, scissors & chopsticks; school supplies; coin purses & totes; cups, handkerchiefs and napkins. Now she’s protected by 9 other U.S. federal trademark registrations for:

a Huge Variety (18 Classes!) of goods

Everything you’d want at a girl’s slumber party

Mineral waters

Soft drinks

Wine

Video games

Kids’ vehicles and vehicle accessories

A strange assortment of goods

Electronics & electronics accessories

In addition to everything under the sun for which the HELLO KITTY brand already is protected, it appears she’s also got cafes and food trucks up her (very short) sleeves. Who knows, maybe we’ll even see Hello Kitty jets flying over these great United States e, as they do in Europe and Asia.

I’ve seen HELLO KITTY for 40 years and despite all these years on the planet together and never did I notice that Hello Kitty has no mouth (scroll up). According to an Time interview with longstanding Hello Kitty designer Yuko Yamaguchi:

It’s so that people who look at her can project their own feelings onto her face, because she has an expressionless face. Kitty looks happy when people are happy. She looks sad when they are sad. For this psychological reason, we thought she shouldn’t be tied to any emotion – and that’s why she doesn’t have a mouth.

Am I the only one who finds it funny (and awesome still) that a character, whose friends and family all have no mouths with no mouth opened a 50,000 square foot organic farm in Hong Kong. Did she open an IV cafe next door so she and her friends & family can ingest all those yummy veggies? Probably not. The Cafe has only one (Four Star) review so far on YELP!, but I am sure more will be coming, especially after the recent (and not so rcent) press from Follow Kitty, The Daily MealModern Farmer, Tree Hugger, GristFast Company & Inquisitr. Hopefully Hello Kitty will help increase not just visibility, but demand for organics both in Hong Kong and around the world.

 

About Lara

Lara Pearson is a trademark attorney with Exemplar, where she also serves as the firm's Sustainability Steward. Lara's legal practice focuses on trademark and copyright law, including: intellectual property audits; trademark search & clearance; trademark and copyright registration & maintenance; intellectual property transfers; transactional work; and dispute resolution, including litigation when necessary. Lara primarily represents other social enterprises -- those leveraging their businesses and brands as catalysts for positive social and environmental change. Such businesses engage in CSR (Corporate Social Responsibility) to have a positive "triple bottom line" of people, planet and profit. As Exemplar's Sustainability Steward, Lara works with others in her law firm to measure and reduce the firm's carbon emissions and encourage engagement in social responsibility initiatives, including pro bono legal work and volunteering. Lara is a proud member of the Social Venture Network. Brand Geek is a member of 1% for the Planet and a Certified B Corporation, whose Incline Village office is certified under the regional Keep the Sierra Green program. Exemplar Companies is the most innovative professional services firm in the New Economy. Our unique, diversified expertise spans the disciplines of corporate law, business advisory, and capital/investment banking to better meet the needs of our high-potential customers. We have assembled a comprehensive suite of service to meet the complex issues facing companies in today’s challenging business environment. Our unique, holistic approach ensures the growth and success – and greatly increases the competitive advantage - of our customers. The Exemplar team is comprised of knowledgeable, highly skilled experts in a wide range of industries and disciplines. They work closely with our customers to provide trusted advice, incomparable support, expert guidance and the ultimate competitive advantage as they accelerate their businesses and position themselves to transform industries.

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