Bs Go Big at EXPO

Posted by | March 18, 2013 | General, Going Green | No Comments

Last weekend was the 33rd Natural Products Expo West (Expo) where 63,000 industry members and 2,430 Exhibitors gathered to sample or showcase the latest in natural and organic products from supplements to socks, with a smattering of sweets. Deals were done, friendships were forged and announcements were made: way to go Whole Foods for doing what Californians couldn’t and committing to full GMO labeling by 2018!

49 Certified B Corporations played a part in Expo West this year, taking it further in the amount they care and how much they share. B Corps lead the way on corporate environmental and social impact and I hope to help get the word out and tell the world about it.

Leading the band of Bs at Expo were four of the the Rockstars of the New EconomyHappy FamilyOrganic Superfoods; Seventh Generation home & personal care; King Arthur Flour and Guayaki brand yerba mate. As should be expected at any good party, the lawyers were on hand — not just Brand Geek but also Expo veterans Bill and Don from Wendel Rosen. Making sure kids start out right werePlum OrganicsgDiapersnurturmeLittle Duck Organics and of course Happy Family. Keeping us fresh and clean were Seventh GenerationGladRagsThe Honest CompanyEpisencialElemental HerbsMethod and EO Products and making sure they have good, clean fun is Back to the Roots.

B Corps like Lotus FoodsCORE FoodsAndean NaturalsEssential Living Foods and Culinary Collective nourished our bellies and souls, while Cabot CreameryPeeled SnacksLove & HummusHome FreeALTER ECO & Fearless Chocolate kept us smiling and full. Bad breath wasn’t a problem thanks to Sencha Naturals and we were kept well hydrated by Sambazon,GuayakiTraditional Medicinals and Mamma Chia. There was caffeine aplenty to keep us going all day thanks to NumiRunaBhakti ChaiEthical Bean Coffee. And though Expo can be exhausting,Genuine Health and Herbalist & Alchemist kept us well balanced while ECOlunchboxEco-Bags,PreserveBlue Avocado and of course, Klean Kanteen were encouraging reuse and for those (hopefully rare) instances where reuse is impractical, Susty Party and World Centric did their part to make our consumption more responsible. We had PACT to thank for making sure that we save the planet in planet-saving style and Partnership Capital Growth to help raise capital. GreenerPrinter was there too to share our messages responsibly. Topping it off by hosting the B Corp happy hour were our friends at Klean Kanteen, who educated us about plastic pollution, encouraging us to support 5 Gyres and use only reusable cups (even at Expo!) on our path to living green.

B Corps use the power of business to solve environmental and social problems. We also have way more fun. Want to see what I mean? Join us!!

About Lara

Lara Pearson is a trademark attorney with Exemplar, where she also serves as the firm's Sustainability Steward. Lara's legal practice focuses on trademark and copyright law, including: intellectual property audits; trademark search & clearance; trademark and copyright registration & maintenance; intellectual property transfers; transactional work; and dispute resolution, including litigation when necessary. Lara primarily represents other social enterprises -- those leveraging their businesses and brands as catalysts for positive social and environmental change. Such businesses engage in CSR (Corporate Social Responsibility) to have a positive "triple bottom line" of people, planet and profit. As Exemplar's Sustainability Steward, Lara works with others in her law firm to measure and reduce the firm's carbon emissions and encourage engagement in social responsibility initiatives, including pro bono legal work and volunteering. Lara is a proud member of the Social Venture Network. Brand Geek is a member of 1% for the Planet and a Certified B Corporation, whose Incline Village office is certified under the regional Keep the Sierra Green program. Exemplar Companies is the most innovative professional services firm in the New Economy. Our unique, diversified expertise spans the disciplines of corporate law, business advisory, and capital/investment banking to better meet the needs of our high-potential customers. We have assembled a comprehensive suite of service to meet the complex issues facing companies in today’s challenging business environment. Our unique, holistic approach ensures the growth and success – and greatly increases the competitive advantage - of our customers. The Exemplar team is comprised of knowledgeable, highly skilled experts in a wide range of industries and disciplines. They work closely with our customers to provide trusted advice, incomparable support, expert guidance and the ultimate competitive advantage as they accelerate their businesses and position themselves to transform industries.

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