Recent Post Updates

Posted by | May 25, 2011 | General | No Comments
This week there have been several news updates on trademark cases about which I’ve written recently:
Back on November 19, 2010 I wrote about the Lamebook Legal Defense Fund, which was raising money to defend the parody site against Facebook’s claims of infringement.  On May 10, 2011, I wrote about Facebook v. Teachbook in which Facebook sued Teachbook for trademark infringement and dilution.  Taking a play from the Lamebook Boys, as they call themselves, the startup that operates Teachbook recently formed a non-profit legal defense fund called The Trust Agreement for the Prevention of Intellectual Property Bullying.  Boy do I know a number of folks whom they should hit up for donations to that.  There was good coverage of the story on a website called Northbrook Patch yesterday.
On May 2, 2011, I wrote about Apple’s attempt to federally register and enforce APP STORE as a mark.  Apple’s attempt to register APP STORE is being challenged by Microsoft, and Apple itself filed a case against Amazon.com over Amazon’s use of the term “app store.”  The Apple v. Amazon case seems like a long-shot to me, especially given Apple’s frequent descriptive or generic use of “app” throughout its marketing materials.  I just can’t see how the combination of “app” and STORE make a protectable mark.  Can you?  The folks at American University’s Washington College of the Law were kind enough to provide this case update on their Intellectual Property Brief blog today.
On April 2, 2011 I wrote about Christian Louboutin’s suit against Yves Saint Laurent over red-soled shoes, on which New York Magazine ran an article yesterday.
Also today, the court in Whitmill v. Warner Bros (about which I wrote yesterday) issued an Order Denying Whitmill’s Motion for Preliminary Injunction, allowing the movie studio to proceed on its release schedule.

About Lara

Lara Pearson is a trademark attorney with Exemplar, where she also serves as the firm's Sustainability Steward. Lara's legal practice focuses on trademark and copyright law, including: intellectual property audits; trademark search & clearance; trademark and copyright registration & maintenance; intellectual property transfers; transactional work; and dispute resolution, including litigation when necessary. Lara primarily represents other social enterprises -- those leveraging their businesses and brands as catalysts for positive social and environmental change. Such businesses engage in CSR (Corporate Social Responsibility) to have a positive "triple bottom line" of people, planet and profit. As Exemplar's Sustainability Steward, Lara works with others in her law firm to measure and reduce the firm's carbon emissions and encourage engagement in social responsibility initiatives, including pro bono legal work and volunteering. Lara is a proud member of the Social Venture Network. Brand Geek is a member of 1% for the Planet and a Certified B Corporation, whose Incline Village office is certified under the regional Keep the Sierra Green program. Exemplar Companies is the most innovative professional services firm in the New Economy. Our unique, diversified expertise spans the disciplines of corporate law, business advisory, and capital/investment banking to better meet the needs of our high-potential customers. We have assembled a comprehensive suite of service to meet the complex issues facing companies in today’s challenging business environment. Our unique, holistic approach ensures the growth and success – and greatly increases the competitive advantage - of our customers. The Exemplar team is comprised of knowledgeable, highly skilled experts in a wide range of industries and disciplines. They work closely with our customers to provide trusted advice, incomparable support, expert guidance and the ultimate competitive advantage as they accelerate their businesses and position themselves to transform industries.

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