TED Rocks!

Posted by | March 02, 2011 | General | 3 Comments

TED is an acronym for Technology, Entertainment and Design.  Having been at TEDActive since Sunday (and gratefully staying till this coming Sunday), I can tell you it also could stand for Totally Energizing Discussions, or Truly Engaged Dream-makers).  There are few things wonderful enough to motivate me to leave Tahoe in the winter; TED is one of them.

TED is a non-profit that began in 1984 with the mission of spreading ideas.  It began with two annual conferences: TED in Long Beach, CA and TEDGlobal in the UK.  TED initially expanded to include TEDActive — the satellite conference to TED to which all the TEDTalks are streamed live — and TEDx — independently organized, officially licensed TED events.

According to the TED.com website . . .

[framed_box]  On TED.com, we make the best talks and performances from TED and partners available to the world, for free.  More than 700 TEDTalks are now available, with more added each week.  All of the talks are subtitled in English, and many are subtitled in various languages.  These videos are released under a Creative Commons license, so they can be freely shared and re-posted.

Our mission: Spreading ideas.

We [at TED] believe passionately in the power of ideas to change attitudes, lives and ultimately, the world.  So we’re building here a clearinghouse that offers free knowledge and inspiration from the world’s most inspired thinkers, and also a community of curious souls to engage with ideas and each other.  This site, launched April 2007, is an ever-evolving work in progress . . .[/framed_box]

In addition to the TED, TEDActive and TEDx brands, the TED family of marks also includes these:

TED Prize — $100,000, plus the granting of “One Wish to Change the World,” which is awarded annually at the TED conference

TEDTalks — short (generally 18 minutes or less) talks from the thought-leaders of our time

TED Fellows — a program for young adult game-changers whereby 40 individuals get to attend the TED conference or TEDActive gratis

TEDWomen — 2 day conference held in Washington, DC in 2010 to address how women and girls are shaping the future

TedX Salon — independently organized TedX events that usually involve watching recorded TEDTalks and discussing them (rather than having a conference with speakers)

TED Conversations — an electronic platform for sharing and discussing ideas

TED Community — social networking community of TEDsters

TEDED — a newly unveiled program to educate and inspire more youth by leveraging the knowledge of TED’s Brain Trust

The benefits to having a family of marks is that they are stronger than a single mark alone (just like we individuals generally are stronger in groups than we are alone).  A family of marks must share a common element and be promoted together.  Looking for some inspiration?  Watch the TEDTalks!

About Lara

Lara Pearson is a trademark attorney with Exemplar, where she also serves as the firm's Sustainability Steward. Lara's legal practice focuses on trademark and copyright law, including: intellectual property audits; trademark search & clearance; trademark and copyright registration & maintenance; intellectual property transfers; transactional work; and dispute resolution, including litigation when necessary. Lara primarily represents other social enterprises -- those leveraging their businesses and brands as catalysts for positive social and environmental change. Such businesses engage in CSR (Corporate Social Responsibility) to have a positive "triple bottom line" of people, planet and profit. As Exemplar's Sustainability Steward, Lara works with others in her law firm to measure and reduce the firm's carbon emissions and encourage engagement in social responsibility initiatives, including pro bono legal work and volunteering. Lara is a proud member of the Social Venture Network. Brand Geek is a member of 1% for the Planet and a Certified B Corporation, whose Incline Village office is certified under the regional Keep the Sierra Green program. Exemplar Companies is the most innovative professional services firm in the New Economy. Our unique, diversified expertise spans the disciplines of corporate law, business advisory, and capital/investment banking to better meet the needs of our high-potential customers. We have assembled a comprehensive suite of service to meet the complex issues facing companies in today’s challenging business environment. Our unique, holistic approach ensures the growth and success – and greatly increases the competitive advantage - of our customers. The Exemplar team is comprised of knowledgeable, highly skilled experts in a wide range of industries and disciplines. They work closely with our customers to provide trusted advice, incomparable support, expert guidance and the ultimate competitive advantage as they accelerate their businesses and position themselves to transform industries.


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