TED is an acronym for Technology, Entertainment and Design. Having been at TEDActive since Sunday (and gratefully staying till this coming Sunday), I can tell you it also could stand for Totally Energizing Discussions, or Truly Engaged Dream-makers). There are few things wonderful enough to motivate me to leave Tahoe in the winter; TED is one of them.
TED is a non-profit that began in 1984 with the mission of spreading ideas. It began with two annual conferences: TED in Long Beach, CA and TEDGlobal in the UK. TED initially expanded to include TEDActive — the satellite conference to TED to which all the TEDTalks are streamed live — and TEDx — independently organized, officially licensed TED events.
According to the TED.com website . . .
Our mission: Spreading ideas.
We [at TED] believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we’re building here a clearinghouse that offers free knowledge and inspiration from the world’s most inspired thinkers, and also a community of curious souls to engage with ideas and each other. This site, launched April 2007, is an ever-evolving work in progress . . .
In addition to the TED, TEDActive and TEDx brands, the TED family of marks also includes these:
TED Prize — $100,000, plus the granting of “One Wish to Change the World,” which is awarded annually at the TED conference
TEDTalks — short (generally 18 minutes or less) talks from the thought-leaders of our time
TED Fellows — a program for young adult game-changers whereby 40 individuals get to attend the TED conference or TEDActive gratis
TEDWomen — 2 day conference held in Washington, DC in 2010 to address how women and girls are shaping the future
TedX Salon — independently organized TedX events that usually involve watching recorded TEDTalks and discussing them (rather than having a conference with speakers)
TED Conversations — an electronic platform for sharing and discussing ideas
TED Community — social networking community of TEDsters
TEDED — a newly unveiled program to educate and inspire more youth by leveraging the knowledge of TED’s Brain Trust
The benefits to having a family of marks is that they are stronger than a single mark alone (just like we individuals generally are stronger in groups than we are alone). A family of marks must share a common element and be promoted together. Looking for some inspiration? Watch the TEDTalks!