Open Brands?!?

Posted by | April 13, 2010 | General | No Comments

A few weeks ago, I attended the Social Media for Sustainability conference hosted by Justmeans.  I met Joey and Stacie Shepp there and Joey told me about their project, Open Brands.  Open Brands uses Twitter to follow and measure the real life conversations that consumers are having about brands.  Open Brands is able to do this through the use of “brand tags” on Twitter.  Brand tags are hashtags about brands.  Hashtags consistof use of the # hash symbol — #love — & a word.  Simply put, brand tags are hashtags used with brands — #Patagonia.

Brands symbolize the relationships consumers have with companies and their products and services.  Now, Open Brands is providing a way to watch and track that relationship.  By monitoring these Brand Channels, as Open Brands calls them, savvy brand owners will work with this information to maintain and improve the relationship they have with their customers in real time.  Pretty cool!

About Lara

Lara Pearson is a trademark attorney with Exemplar, where she also serves as the firm's Sustainability Steward. Lara's legal practice focuses on trademark and copyright law, including: intellectual property audits; trademark search & clearance; trademark and copyright registration & maintenance; intellectual property transfers; transactional work; and dispute resolution, including litigation when necessary. Lara primarily represents other social enterprises -- those leveraging their businesses and brands as catalysts for positive social and environmental change. Such businesses engage in CSR (Corporate Social Responsibility) to have a positive "triple bottom line" of people, planet and profit. As Exemplar's Sustainability Steward, Lara works with others in her law firm to measure and reduce the firm's carbon emissions and encourage engagement in social responsibility initiatives, including pro bono legal work and volunteering. Lara is a proud member of the Social Venture Network. Brand Geek is a member of 1% for the Planet and a Certified B Corporation, whose Incline Village office is certified under the regional Keep the Sierra Green program. Exemplar Companies is the most innovative professional services firm in the New Economy. Our unique, diversified expertise spans the disciplines of corporate law, business advisory, and capital/investment banking to better meet the needs of our high-potential customers. We have assembled a comprehensive suite of service to meet the complex issues facing companies in today’s challenging business environment. Our unique, holistic approach ensures the growth and success – and greatly increases the competitive advantage - of our customers. The Exemplar team is comprised of knowledgeable, highly skilled experts in a wide range of industries and disciplines. They work closely with our customers to provide trusted advice, incomparable support, expert guidance and the ultimate competitive advantage as they accelerate their businesses and position themselves to transform industries.

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