Why Us?


We are what we do, not what we say we do. We have been a member of 1% for the Planet since January, 2006 and a Certified B Corp since February, 2008.


Trademark law has been our thing since 1999 and we’ve been doing it in and for the social enterprise community since 2006.



Puzzle solving and helping soulful brand owners anticipate and address legal issues is what makes us tick.


Your relationship with your attorney should be joyful, providing peace of mind so you can rest easy and focus on what do best.

From our blog

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Taylor Swift TM

Taylor Swift™ Has the Media Singing the (trademark) Blues

| General | 2 Comments

Taylor Swift is a 25 year old seven-time GRAMMY Award winner. She was the youngest songwriter ever hired by the Sony/ATV Music publishing house (at age 14) and was the youngest recipient ever to receive music industry’s highest honor, the GRAMMY Award for Album of the Year (in 2011). Taylor Swift’s website has a news page that is full of the awards & accolades she’s received,…


Hello Kitty has an organic green thumb

| General, Going Green | No Comments

Hello Organic Kitty. Hello Kitty has been around pretty much my whole life. In fact, the iconic cuddly cartoon (don’t dare call her a CAT!) turned 40 years old this past summer, an occasion celebrated with Hello Kitty Con, the “first ever official Hello Kitty Convention in the world!” according to Sanrio, Hello Kitty’s parent company. Although her parents are Japanese, the HELLO KITTY trademark first was…


Kale Conquers Chicken and my Computer Karma Conquers me!

| Disputes, General | 2 Comments

Bo Beat the Bully!     YES!!! We can rest easy and Eat More Kale now, thanks to the tenacity of Bo Muller, who today announced that he squashed  Chick fil A like the slug it is (not that I recommend squashing slugs). I wrote about the Eat Mor Chikin v Eat More Kale trademark battle on November 28, 2011, when Chick fil A…

Go Lite Bankruptcy Sale

Is GoLite Really Gone, Along with its Trademark?

| Brands I Love, General | No Comments

 GoLite is Going Out Of Business . . . Since its founding in 1998, GoLite accomplished amazing things. The company is widely admired for sustainably manufacturing lightweight, high-performance gear. Sadly, despite being one of the most environmentally conscious companies in the world, GoLite’s recent retail expansion proved to be unsustainable for its financial bottom line. GoLite twice was given Best for the World Awards from B Lab…